1/23/2024 0 Comments State of nh liquor store![]() About a quarter comes from neighboring Massachusetts alone. More than half of sales at these gargantuan retailers comes from out-of state-customers, the NHLC confirms. That means that New Hampshire draws a significant amount of out-of-state business. New Hampshire is also the only control state that operates liquor stores-and sells that liquor tax free. (Wine is also sold at NHLC stores but can be sold at other retail outlets, such as grocery stores and convenience stores the NHLC does not sell beer, though it does collect a tax on beer sales.) By choice, the state prohibits the sale of liquor in private stores liquor sales are limited to government-owned outlets only. While most states leave liquor sales to private businesses, New Hampshire is one of 17 alcoholic beverage control states-“control states” for short. That system remains a patchwork, with regulations varying from state to state. While instant name-brand recognition may still be far off, the NHLC has come a long way from its modest, post-Prohibition beginnings in 1934, when the first store opened in Manchester.Īs students of beverage alcohol history know, the end of Prohibition also brought about the byzantine three-tier system, which deregulated the relationships between manufacturers, wholesalers, and retailers. “ you recognize Disney, McDonald’s, or Walmart-we want people to recognize us.” Out-of-State Attraction “Our goal is to revitalize the brand,” says NHLC chairman Joseph Mollica. The New Hampshire Liquor Commission (NHLC) even hosts an annual Distillery Showcase spirits tasting, along with ancillary events like a splashy dinner featuring a flight of Pappy Van Winkle bourbons and (new this year) a Bourbon & Chocolate pairing experience. In addition to the stores’ tax-free status and mammoth inventories, New Hampshire has invested in an advertising pilot program, public relations, and education outreach efforts. How did these state-run retail outlets generate such buzz? Yet industry liquor blog Breaking Bourbon named New Hampshire the number three state for buying bourbon , and the New York Times even profiled one of the stores as a travel destination. It seems unlikely that a network of state-run liquor stores would generate much excitement they’re so generic, they don’t even have names, just numbers. Each building also contains a mall–rest stop that incorporates a neon-lit diner beneath a cloud-painted ceiling, a souvenir store, and a host of other small businesses-by design, there’s not a McDonald’s or Dunkin’ Donuts in sight. Liquor Stores #66 and #67 lie on either side of the interstate. That’s how massive a hunk of real estate this liquor store is.Īnd it’s only one of a pair. Yes-the same setting you might use to photograph a mountain landscape. It takes the sweep of the camera’s panorama setting to take it all in. ![]() Not even a horizontal frame not even two. It’s impossible to capture the interior of Liquor Store #66-situated just off Interstate 93 in Hooksett, New Hampshire-in a single photo.
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